Taking a look at a few media trends in the digital era
Taking a look at a few media trends in the digital era
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What are a few of the methods smart devices have evolved the way we take in media? - keep reading to find out more.
In the present digital age, smart phones have become one of the most commonplace tools that individuals are using to watch videos and gain access to media. Nowadays, many social media networks are offering limitless feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a series of customised videos and react quickly, making these videos far more interesting and addicting than conventional television. Short form videos are also being used regularly for news and academic purposes, not just for home entertainment. Subsequently, this trend is shifting the way people are proactively seeking for and counting on to receive knowledge, in a faster, shorter and more functional format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the way in which individuals are getting their news reports is also evolving. People are significantly turning towards internet news sources, instead of watching television, to find out about present worldly affairs. Nevertheless, at the same time, due to a constant flow of information, people are coming to be overwhelmed by substantial amounts of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and easier to navigate. These days it is common to find news channels that have large followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing individuals with dependable and authenticated news sources, in a form they can easily relate to.
Over the last few years, with the rise of digital media, the way in which people take in content has shifted substantially. For several years, standard tv was the main source of household home entertainment for many people. However, ever since the advancement of streaming platforms, many viewers are turning away from arranged tv, specifically among younger individuals. Rather, global media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in more info audience intake habits. These services are popular for enabling people to see the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.
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